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This year the budget for Black Friday and Cyber ​​Monday is expected

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This year the budget for Black Friday and Cyber ​​Monday is expected

Spending on Black Friday 2020
to be between 200 and 300 euros worldwide . Denmark, Saudi Arabia and the free phone number germany  are the countries where the highest spending is expected, while in Australia and New Zealand the budget will be smaller. In Spain, average spending has fallen by 36%, from 266 euros in 2019 to 195 euros in 2020.

«Spanish consumers expect the entire assortment to be on sale and half of them expect the offers to be above 25% / 30% off. Therefore, it is strategic to plan the availability of the assortment very well, knowing that this will be the most important moment of purchases with discounts and focusing the investment knowing that there is a significant reduction in average spending “, says Miguel Ángel Herrero, Director of Germany Phone Number Database  the area of Retail of Simon-Kucher & Partners.

This year, marked by the pandemic, online shopping will be an option chosen by many consumers . In China, 70% of them plan to use this channel, and only in three countries (New Zealand, the Netherlands and the United Arab Emirates) do they prefer purchases that are not online.

“It is an excellent opportunity for companies to profitably take advantage of these days of consumption, but for this they must have an appropriate pricing, promotions and assortment strategy , systems and processes sufficiently advanced to manage multi-channel and optimize mark management. downs in a dynamic way ”, assures Simone Biccari, Senior Director of the Retail area of ​​Simon-Kucher & Partners.

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