TikTok, as I have already been telling you in this same blog during the last year, never ceases to amaze us, not only because of the momentum it has gained among the youngest, but also the exponential growth among highly differentiated targets, especially those of adults. In 2020 TikTok was the most downloaded social media application in both Apple Stores and Google Play and in 2021 it is still a trend.
Official data at this time confirms that TikTok already has more than 8.5 million users , of which more than 100 million are European users.
According to data from Kantar Media’s report The Power of TikTok
32% of users are between 25 and 25 years old
35% are over 35 years old ,
A super important fact to place ourselves in the reality of this application that many people continue to consider as something that does not go with them because they think it is only for children Armenia Mobile Database who only sing, dance and share humorous videos or light people of clothes and nothing is further from the truth.
The TikTok Book
For more than a year I have been studying this social network from a marketing point of view and working with my account with professional content, getting not only thousands of followers, but most importantly an engagement that I had never perceived in any other social network. More than 3.2 million likes , thousands of comments and shared videos have been showing me month after month the potential of this platform for professional use.
Thanks to the TikTok AI, each user’s feed is different and depending on your behavior and your tastes, it will show you only those contents that are really of interest to you, that is, you have to learn to use this platform well.
For all this, in June 2020 I launched the ” TikTok Course for Professionals” , with the intention of bringing TikTok closer to entrepreneurs and professionals and showing the opportunity that this network offers to anyone who wants to create their profile and learn how use this social network, not to sing and dance, but to share content on your specialty Brother Cell Phone List and become a benchmark in your sector within the platform.
Now a few months later, thanks to the Anaya Multimedia publishing house, on March 25 we have launched “The TikTok Book: The Essential Guide for Entrepreneurs, Professionals and Brands” , a book in which in its almost 300 pages, we talk about strategy, advertising, monetization, tricks, tools, security … and in which 14 professionals from different sectors have participated, 11 of them tiktokers who have managed to create communities of between 100,000 and 1,300,000 followers in less than a year on this social network. only by sharing useful and educational content, from doctors, psychologists, photographers, HR directors, disseminators, orthotics professionals, marketers, teachers, entrepreneurs …
The prologue, introduction and epilogue of the book have been written:
Miguel Camarena, Founder of Miguel Camarena Health and Co-Founder of Marketing for Coaches
Vicente de los Reyes: Public administration lawyer.
Jorge de los Reyes Degree in Law, Master in Law and entrepreneurial consultant for the creation and development of digital projects
These are the 11 professionals who have collaborated in the book, told about their experience on TikTok and how they have managed to achieve their goals:
Mónica Pérez de la Heras businesswoman, writer and founder of the European School of Oratory. He has published 18 books and belongs to the “Top 100 lecturers” network in Spain
Santiago Amador Doctor of Education from the University of Castilla La Mancha. Teacher and seaker.
Jordi Segués: Telecommunications Engineer. For 10 years responsible for Telecom Marketing in Andorra and currently Strategic Marketing Advisor.
Polina and Alex: Fashion Designer and Director of Photography
Teresa Arnandis: Biomedical researcher. Doctor cum laude in biochemistry and biomedicine. Graduate in Pharmacy and in Optics and Optometry
Xiskya Valladares: Religious of the Purity of Mary Congregation, graduated in Philology, Master in Journalism and PhD in Communication.
Alba Vilches: HRBP began her professional career in Inditex’s HR department and is currently head of Tripadvisor selection managing the El Tenedor project
Leti Grijo: Entrepreneur, teacher and coordinator of the Community Manager course at Aula CM
Rafael Pérez Revilla: Founding entrepreneur of SocialInMedia. Announcer of the program “A vive Conectados” of the chain Ser.
Silvia Olmedo: Doctor in Psychology Author of 5 books, presenter and producer of her own TV program in Mexico.
Alfred López: Entrepreneur, blogger disseminating curiosities. He collaborates in blogs, written press, radio and television. Author of 5 books and winner of the Bitácoras Prize for the best Art and Culture blog.
Without a doubt, TikTok offers a