of advertising campaign that seeks to provoke an action in a selected group of consumers in response to a communication by a marketer . It is essential that the consumer response is measurable and quantifiable to generate data with which to improve our marketing strategy.
Generally, it is find service provider by phone number uk not necessary for an intermediary to intervene to carry out this type of strategy, but sometimes it is delegated to an outsourced communication agency. Therefore, there are several direct marketing tools and models that we can use.
– Phone calls
– Brochures and catalogs
– Messages and SMS
How does direct marketing work?
Direct marketing is direct dialogue. Through him, companies want to establish a mutual “dialogue” between themselves and (potential) customers and maintain this contact for as long as possible. Through direct marketing, companies can adjust to customer wishes according to offers tailored to their needs and offer individual treatment.
The question of whether direct marketing achieves the stated objectives can easily be determined by the answer, which is the most outstanding advantage UK Phone Number Database of this form of communication. The “response rate” (the number of positive reactions to a communication measure) and the “cost-per-order” (the costs per order placed) are the keywords in those companies that use direct marketing .