Feature in their podcast or webinar. Or tender a request for a paid guest post. If they accept your offer. Your contribution will earn you a quality backlink. How to Use Backlinks to Grow Your Email List 22.5% of SEO experts claim overall traffic increase is the biggest indicator of the effectiveness of their link-building strategies. An increase in traffic is your opportunity to gather new email subscribers. How do you achieve that? There are multiple ways. Including: Optimize landing pages: Design your landing pages with strong headlines. Simple text. Compelling subheads.
And a CTA to convince web visitors to sign up for updates. Add pop-up forms: add pop-ups to the most visited web pages. You can install the form to pop up when a reader opens a page. When they scroll to a certain point or show exit intent. Add newsletter signup forms: Add a simple form with the heading “sign up for our enewsletter” at the end of each blog post. Make sure the blog posts being linked are optimized. The links to your site that are being placed on third-party sites will most likely be your high-priority pillar pages or blog posts.
Make sure these pages are optimized for email sign-ups by placing forms on them so people can easily join your list. You can even include ctas to download content. Like whitepapers or guides; just make sure you include an option for people to opt-in to your email marketing. However. You need reliable software to create. Implement and manage these effective opt-in website forms. Make sure you check out Benchmark Email and all the lead generation tools we offer to help you get the job done. You can sign up for our free plan here.Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language.
And it’s normal to feel lost. But intense as the jargon is. It’s important to have a clear understanding of the basics. Some terms have legal implications that are crucial to be aware of. While others represent trends and practices that you’ll want to work into your strategy. So. Instead of smiling and nodding along in those marketing meetings. Get to know some of the most-used terms. To help you get up to speed. We’ve put together this quick glossary of email marketing terms that you need to know.
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Along with some of our resources that will give you more in-depth knowledge. Let’s get to it. A/B Testing It can be difficult to tell which aspects of your campaigns — email subject line. CTA or opt-in forms. For example — will yield the best results. A/B testing allows you to test two variants of a single item to see which is the most effective. How to Do A/B Testing and Why You Should Why You Should Care About Email Testing Acceptance Rate This is the percentage of emails you send out that are accepted by your recipients’ email servers and is sometimes referred to as the deliverability rate.