It was important not to go overboard because it is not appropriate. Finding the balance between ‘I have to get excited’ and ‘I can’t lose sight of the fact that what I’m talking about is the Christmas Lottery’, which is something so ours, it was complicated, and in the end I think that mobile no data provider together we found it », Federico Fernández tells us . “They are stories that have happened to all of us, that we have lived through or that we have had close to, and for me that is the success of the campaign,” he adds.
“We had to take into account many things, there were even very interesting stories that, when told with a mask, were perhaps not such good stories” If you do not see the embedded video correctly, click here .
The goal was to connect with people. “ We have gotten used to this sharing with friends and family but it is something unusual . It is surely the only draw in the world in which it is done. We believe that it is a great differential that it is good to continue counting, and we thought that sharing this year was going to be very special “, says Urriza. The truth is that this year new links have appeared, such as those that emerged between neighbors during confinement.
The process of creating the campaign was “atypical” due to the situation that society is going through as a result of the coronavirus crisis. “We had to take into account many things, even very interesting stories appeared that, when told with a mask, were perhaps not such good stories. But we have found a very beautiful piece that finds a very good balance and that we hope will work ”, explains Contrapunto BBDO’s creative director.
“As for the production, everything is different and strange, but when everyone is very excited USA Phone Number Database about the project, everything flows well “, explains Fernández. “You have to have a mask on all day, but you get into that dynamic and when everyone roars, they row towards the same goal, which is to make a well-produced and well-made film, and it has been a joy to make it.”