the World Business Forum Madrid 2020 Digital has started , the meeting that brings together the brightest minds in the business world and which this year will be held in virtual format. Under the slogan “Remakers, Rethinking companies, Reconnecting people,
Reinventing business” , the event will take place on October 17 and 18. Through inspiring presentations, this edition focuses on supporting and empowering business leaders and their organizations in times like today, full of challenges.
Today’s session began with the talk “Thriving in the Connection Economy” by Seth Godin, bestselling author and one of the 21st century’s leading what is united kingdom phone number marketing theorists . “We have to start with what we have and what we have is a great capacity to make changes.” With these inspiring words, and recognizing the difficulties underlying the current situation, Godin has begun his conference in which he has encouraged everyone to be a participant in positive change.
As an example of the goals marketers must pursue, the marketing guru has discussed several small businesses that have achieved great success, such as a small hamburger joint. “Their success lies in the fact that they are private, there is no substitute for them,” he pointed out, highlighting the fact that they are unique brands.
On the network of networks, Seth Godin has reminded the audience that it is not a mass UK Phone Number Database medium with which to reach everyone. «It allows you to reach someone in particular. Now it’s about your customers telling others, “he said. So the question we must ask ourselves is “what do I need them to count?” The key, according to the expert, is to build products and services that people want to talk about . “People do not talk about you because it is good for you, they talk about you because it is good for them,” he pointed out.