There are advertisements that come to mind when we think of Christmas. One of them is that of Loterías y Apuestas del Estado, which every year surprises society with a new story full of emotion. A few weeks ago, we learned about the campaign that this year floods Spaniards with illusion at a time when it is more necessary than ever.
Although Christmas 2020 is uncertain due to the coronavirus pandemic, there are belgium telephone number traditions that never change, and one of them is the Extraordinary Christmas Lottery Draw. This year, the campaign, signed by Contrapunto BBDO and under the claim «Share as always. Share like never before » , travels through history to remember the role that the tenth of Christmas has played in key moments.
From we have also wanted to start a journey, but this time because of the Lottery campaigns in recent years. Next, we review the Christmas Lottery spots that have excited Spaniards in the last decade.
McDonald’s launches its Christmas campaign to remind us of the child in us (so necessary in these times)
Leo Burnett has signed the McDonald’s Christmas campaign aimed at the British public . Under the name of “Inner child” and with an adolescent cartoon character named Tom , the company wants its viewers not to forget the child within them . The protagonist takes the typical Christmas tour with his mother, which includes the placement of decorations and a visit to a Christmas market, but with a long and unwilling face.
The situation changes when mother and son stop in front of McDonlad’s to buy reindeer treats , commonly known as carrots. At that moment, Tom’s attitude changes after finding his inner child and entering the Belgium Phone Number Database magical spirit of Christmas. Steph Ellis and Rory Hall were the creators of the work, while Againstallodds was directed by Passion Pictures. OMD, meanwhile, was selected as the media agency for the campaign.