We have several and on very different axes. In digital, in addition to the already mentioned technological changes, which will force us to give a good turn to the strategic approaches, we will also have to recalculate the importance of ecommerce. I think it will not be a bubble, but we will have to see how purchases are redistributed again when we can return to Peru Phone Number List stores normally. From here, the next challenge will be to analyze in detail the distribution, which, surely, will be increasingly complex, and propose to our advertisers strategies that allow them to sell better on each front. The migration of audiences and minutes of consumption from linear TV to OTTs, or online press paywalls, will also require a lot of research and new ways of planning campaigns.At all levels, measurement is going to be an absolute priority. It is the starting point when the context changes. It is going to be an entertaining year, without a doubt.
What goals does Starcom have for 2021?
We also have many, but perhaps the first of all is to further demonstrate to our advertisers and prospects that we have long been much more than a Peru Phone Number Database media agency. The choice and purchase of spaces is nothing more than a task, important without a doubt, but within a much broader and more complex process whose sole objective is to grow our clients’ business.
Rod Ponton, the now famous “Lawyer Cat”, finally comes off his hilarious filter in this spot
Last week the internet burned with a new viral video that, after its publication, soon reached all corners of the globe, driven by the famous magic of social networks and the media that did not hesitate to echo its content. In the now iconic “Lawyer Cat” video , a Texas attorney named Rod Ponton walked into a hearing on Zoom and appeared on screen with a curious and hilarious filter that transformed him into a cat .
Judge Roy Ferguson quickly warned him of his appearance, but Ponton could not deactivate the filter, which led to a comical situation that spread like wildfire throughout the online universe. “I’m not a cat” Ponton said nervously in the audience.