YouTube now reaches 21 million Spaniards of all ages , which represents more than 82% of the total population according to recent studies . And, although practically all the large advertisers have a presence on YouTube, there are some brands that stand out especially , reaching hundreds of thousands or millions of followers, thanks to their commitment to a content marketing strategy on this platform.
2btube , a Spanish media group specialized in connecting with young audiences and a leading agency in creation, production, and channel management on YouTube, has analyzed the YouTube channels of more than 200 brands in Tubular Labs and , based on the number of subscribers Greece Phone Number List and the type of content published, presents the first ranking of Spanish brands according to their success on YouTube.
In this study, the channels produced by brands that sell products or services in Spain have been taken into account , excluding those companies whose business or part of it is the creation of content, such as media, production companies, record companies, leagues and sports clubs, channels Greece Phone Number Database and television programs.
In addition, the type of content published has been analyzed to rule out those brands whose YouTube channels are only repositories of spots that they use to serve advertising on the platform and all those that have not been active in recent months.
In this way, the resulting ranking is a reflection of the brands that are investing in the creation of original content -branded content- for their own Spanish channels on YouTube and that thanks to this have a community of more than 290,000 subscribers.