the emotions generated by news sites in August and September
emotions appeared than negative ones. Specifically, feelings of anticipation or surprise were the most common. “While this may explain the ukmobilenumbers popularity of clickbait headlines aimed at attracting clicks, it also explains why interesting data journalism can be so successful: it is literally presenting new data or a new perspective on data,” he explains, encouraging professionals to look for unexpected angles. “If it surprises you, it is likely to attract the attention of others as well.”
Identify and harness those emotions in your content When having an idea about content, marketers will need to identify the emotions involved in it before creating it, as it will “serve as a guide to how you should conduct your research and what you should focus on as the project unfolds.”
At this point, Milligan alludes to a project done for Porch.com that compared what it means to be an employed person with a full-time self-employed person. Wondering about the emotional components of this content led them to ask questions in their survey about topics like job satisfaction, burnout, and what freelancers miss most about office jobs. From there, they began to create content that headlines such as The Motley Fool stood out for the emotion generated.
“Even something very practical, like instructional content, has an emotional component.”
Set expectations about emotions in your introduction
After identifying the UK Phone Number Database emotions that are related to a project or those that it will provoke when it is launched, the expert stops on how to use that information . One of the tips the professional provides is to offer people in the introduction what to expect if they continue reading , but also how they will feel when they have finished reading.