Perhaps when E. Jerome McCarthy formulated them back in 1960, the 4 Ps of marketing (product, price, point of sale and promotion) were the epitome of novelty, but more than half a century after their birth they have inevitably remained « demodé ” and are no longer clothed with utility (real and 100% actionable) for marketers.
Point of sale
According to McCarthy, marketers cannot afford to lose sight of where their products are Nepal Phone Number List accessible for sale. It is more than evident that if the client does not find any place to undertake the purchase of the product he is looking for, it is impossible to close the sale.
60 years ago the theory around the point of sale exuded simplicity and logic in equal measure. But already in the 21st century, when Amazon and multiple other retailers sell thousands of absolutely redundant products, it is clear that the point of sale is no longer a problem of the first order Nepal Phone Number Database for marketers, says Augustine Fou in an article for Forbes .
Properly pricing the product was a real “must” for marketers back in the 1960s. If the price was too high, they risked no one buying the product. And if it was too low, marketers were in danger of being weighed down by tiny profit margins.
60 years later, the panorama has changed because the price comparison made possible by the network of networks has entered the scene. The consumer can compare the prices of the same product in different online stores and also in different physical points of sale (which are increasingly in the background thanks to the e-commerce boom ).