Black Friday. In addition to reducing the price of absolutely all its products by 20%, including the new season ones, it included free shipping from 30 euros , which further encouraged users to buy, since they could do it online avoiding the immense queues .
REI What if you were mobile directory australia against Black Friday? Surely the question has thrown you off the hook. But there are many companies that, due to their business culture and their projects of corporate social responsibility, are not in favor of celebrating this day.
REI is an example of this that we discussed. The sportswear brand specializing in activities in nature closed this day in protest. Under the hashtag #OptOutside, they invited people to spend the day outdoors with their Australia Phone Number Database family members and post it on social media. Although for many it could be a crazy act, there were many benefits behind this decision.
They did not achieve the incredible sales of their competitors, but they proved to be committed to the environment and the social cause. With this, REI managed to make its clients see it as an honest brand that can be trusted, generating a faithful and lasting community over time.
Well, you already know which were the 5 most successful Black Friday campaigns, now is the time to develop all those ideas that haunt your head and make your brand the queen of this “ Black Friday ”. Loyalty cards and the consumer Loyalty is one of the bases of relationship marketing ,
which seeks to establish and create relationships between brands and their customers. There are all kinds of studies that tell us that the economic effort of a brand to attract a new customer is from 5 to 7 or 8 times greater than that needed to retain existing customers. With these data, it seems clear that implementing customer loyalty actions that seek recurrence in the purchase or hiring will be a direct benefit for the company while also favoring the consumer . These types of double win strategies are one of the most tangible benefits of relationship marketing.