in the EMEA region the leading independent contextual data platform for matching video content on YouTube and Facebook according to brand content preferences, has announced the appointment of Ultano Kindelan Williams as Commercial Director for Southern Europe.
Ultano Kindelan france mobile Williams joins Zefr from Fyber, where he was Vice President of Sales for EMEA, APAC and LATAM . With his experience in global sales leadership, he will focus on accelerating the growth of Zefr’s contextual data platform in major southern EMEA countries , including Spain and Italy. Kindelan Williams has more than a decade of experience in ad technology sales leadership positions , including DoubleClick, EyeWonder and Falk Realtime.
“We are delighted to help brands maximize the impact of their advertising investments, not only by activating campaigns in environments where they are certainly not impacted, but are also relevant to each advertiser and their target audience,” said Kindelan. Williams. “ Each brand knows what the relevant content is for its target audience, and therefore it is clear about its tolerance and the risk it is willing to take when being with inappropriate content.
Zefr offers brands the necessary functionalities to align their campaigns with the content of each of the videos with their preferences, ensuring that their tolerance threshold for inappropriate content is met and that their investment is applied in a convenient environment for the audience. By activating campaigns in relevant content France Phone Number Database environments, we not only avoid wasted investment on YouTube and FaceBook, but we also improve levels of brand perception and purchase intention ”
Globally, Zefr’s contextual data platform is leveraged by advertisers to set their preferences for video content on YouTube and Facebook. Rather than relying on keyword and semantics analysis, which is proven sometimes lacking in precision,